Glen Graeme Brand Identity and Packaging Design
Glen Graeme Scotch Whisky is a top-shelf spirits brand and is the name behind two small batch products: a single malt whisky and a blended malt whisky. Both products are made in Scotland and sold exclusively as a private label brand for Astor Wines and Spirits in New York City.
There is a visual strength stemming from the brand’s unique location. The store resides in a beautiful nineteenth century Romanesque Revival style building, which was once the studio of leading typographer, Theodore Low De Vinne. The Manhattan building is adorned with intricate ornamentation, perfectly arched windows, and beautiful metal work sitting over the entrance. The design is influenced by these shapes and details, and is exaggerated in a baroque style to showcase the brand’s elegance.
Brand Identity | Logo Design | Creative Direction | Packaging Design | Illustration
